THE HUNTRESS AND THE DEATH OF FASHION
Its time for fashion to die. Not the art of fashion, but the industry that currently holds the art captive beneath a mountain of rising bottom lines and shareholder expectations.
Once we had a profound relationship with the land and animals we existed with. Once people understood life and death and their role in that cycle. To exist here on this planet is to consume life. The Huntress knows this. She honors her kill, but still she takes the pelts to keep her warm in the winter and the flesh to feed her people. Like the Huntress, we believe it is better to honor the death and impact you must take than to live in the ignorance that you can somehow avoid it. Death is all around us. We cannot avoid it. We are born. We kill. We give birth. We die.
Food, clothing, shelter. The basic needs of humans are intrinsically connected to death. A tree must die to make a house. Plants and Animals must die to make food and clothing. This is life. For whatever reason we live in a world where life must consume life. All we can do is honor the death and impact we have on the world around us.A jacket is not a disposable commodity, easily thrown away. It is the accumulation of sweat and tears and death. From the materials that were either dredged from the earth’s core, harvested from the ground or cut from the bones of a dead animal to the person who spent hours and hours making that garment to feed their family, there is a very real impact.
The Fashion Industry creates things cheaply using sweatshops full of marginalized workers laboring for pennies and the cheapest materials made from toxic chemicals that will never decompose yet will fall apart just in time for the next season. The fashion industry survives by telling you that your wardrobe is out of style and you must have the latest trends. But the truth is they don’t care about your style. They don’t care about your self-expression. They care about profit. You are just a cog in their wheel of ever increasing profit-margins and bottom lines.